About Us

‘Unaligned’ as an adjective brings forth the idea of someone who’s not aligned or not organized the way society wants them to be. It’s the unconventional way of calling someone unconventional, yet rooted in the conventional way of being. The brand wants to evolve with the community of every individual who doesn’t like conforming to conventional societal norms and forging their way and metamorphosising the expression that they feel. 

This effort initially started as a men’s style blog and has been advocating making bold statements through the means and tools of fashion.

The effort to bring forth this brand is to use fashion, and celebrating its conventional forms as a means of communication, to spread ideologies and to bring a change in the mindset of the people through ‘apparel communication’ and spark meaningful conversations.

A subculture for subcultures; Unaligned is not just an apparel brand but a space for the community to put forth and discuss ideas and be a part of conversations on important socio-cultural ideas. We give space to the people who think differently, believe in the idea of inclusivity, and make a statement through their lifestyle. The brand and the community give a spark to conversations on topics that can change the way society thinks and functions.

Combatting modern day issues, the modern way by spreading ideas that matter!

What do you resonate with? Let’s express it together!